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Scion Automobile With An Eye For Generation Y

The Scion is a well known brand of cars conceptualized by the Toyota Motor Corporation to catch the imagination of the younger generation in the Northern American countries. The brand was founded in the year 2002 and has its headquarters at Torrance, California, US and the key person who looks after the operations is the Vice president Doug Martha of the USA. The company was started with the intention of catering to the US, Canada and Puerto Rico and are into producing economical passenger vehicles.

Entry of Scion in Market

The first of its Generation Y vehicle the xB wagon and xA hatchback hit the Californian market in the year 2003. Later in 2004 the brand hit the USA market with a sports car named tC and in 2008 a successor of xA and xD was premiered by the company. The Scion brand expanded its presence to the Canada on 2010. Scion line utilizes a very easy purchase process of one trims and heavily relies on viral marketing and guerilla techniques to boost sales.

Features of Scion Models

Currently Scion has 5 models in the market and they are the second generation tC, liftback based on the Toyota Avensis Sedan marketed in Europe with three doors, a second generation xB a compact 5-door box shaped wagon marketed in the Japan as Toyota Corolla Rumion, the iQ, an extremely compact passenger car marketed in the Western US, and an xD subcompact car with 5 doors being offered to customers in Japan as second generation. The scion auto line uses marketing tools such as pure price for selling the cars. Pure price means that a customer will pay the exact amount that was quoted in an advertisement, or a price display in a dealership and not a penny more. This pricing includes vehicle, insurance, accessories and finance. This process has been introduced to simply eliminate negotiations and make it shorter.

Why Scion is Perect for Gen Y

In 2012 the company had three models of Scion FR-S, and they were xB RS 9.0 available in Hot Lava, xD RS 4.0 available in Blizzard Pearl, tC RS 7.0 available in High Voltage Yellow only and in 2013 the company has released tC RS 8.0 which is only available in Absolutely Red. From the beginning the target audience for Scion has been the generation Y and the average consumer for the car is just 39 years old compared to the 54 it has in the year 2007. The scion also releases a podcast since 2009 and the Scion AV Podcast includes interviews, events and news about upcoming products.

Latest Scion news

Scion as a Performance Automobile Brand

2013-12-13 09:52:46

The scion is a leading automobile brand of vehicles offered by the Toyota Motor company, concentrating mainly the North American automobile market. Scion was founded in 2002 and the long-term goal set was to offer appealing models to the next generation consumers. The Scion FR-S is one of the most performing models ever released by Scion.

Scion: Generation Y Automobiles that employs guerilla marketing

2014-01-24 22:40:07

Scion is a brand of cars manufactured by Toyota Motor Corporation and is in line to produce economy cars. The brand has come out with several models for the North American market that included xA hatchback, xB Wagon, tC, a Sports Coupe, xA and xD. It spread its market to Canada in 2010 and has been highly active in employing viral marketing to sell its cars.

The Scion tC Review – Real Road Monster

2014-02-21 11:13:34

Scion is a subsidiary brand of the world’s most renowned automaker, Toyota Motor Corporation. Scion specifically concentrates on the North American market and is having a fair popularity in this part of the world. The company was founded in 2002, and the long-term goal set by Scion is to appeal the Next-Gen consumers with their stunning models. Scion tC is the latest in this line.

Scion car on the move: possess car of your choice!

2014-02-25 09:55:51

Possess the original xB; & the act of rediscovering yourself won’t be difficult.  Its fashionable look and feel would speak volumes about the car. Offering a complete backhand to the facet of conservative styling done aerodynamically; conveys that a car ought to be wind-carved, also offering cost-effectiveness in terms of fuel usage. Abstruse and well-designed, serviceable with minimal bent, it has been promoted by Scion on a broader platform to project owner’s taste in possessing captivating style. 

Cars that are into the groove: Scion!

2014-03-25 12:57:06

Cars spell the moving entity that makes you fall in love all over again with your man, the skies as you steer ahead, the wheels; just about anything that goes along. If you love speed Scion is one car that would give you full comfort as well as feel of being speedier than the rest. Last year, Scion brand from Toyota offered a pleasant surprise for all your car buddies, the Scion tC hatch back! 

Scion models list:

Scion FR-S 2013-2013
Scion iQ 2012-2014
Scion tC 2005-2014
Scion xB 2004-2013
Scion xD 2008-2013
Scion xA2004-2006

Scion image gallery:


Scion engine

Scion wheels

Scion black

Scion white

Scion red

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