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Maybach and the Ended Era of Ultra-Luxury

Maybach cars belong to the European manufacturer Maybach-Motorenbau GmbH and target the luxury segment of the market. Wilhelm Maybach founded the brand in 1909, which is now owned by Daimler AG. Unfortunately, this year it is about to become a thing of the past, with the last vehicle released in 2012 and the official announcement of its closing.

Discovering the True Vocation

The original company started by manufacturing engines – not for cars, but for Zeppelins. It built both petrol and diesel engines. Rail cars were another specialty of the early Maybach Company. Some of its products had served in World War I. The first car, an experimental one, was created in 1919 and 2 years later it was announced as a production car. The opulent cars manufactured during the coming years are now considered classics.

Working in the Service of Others

With the inception of World War II, Maybach made the engines for the Nazi tanks in Germany and later was purchased by Daimler-Benz. For several decades, Maybach hadn't produced a car, and when it had, it was under the Mercedes brand. It was in charge of the Mercedes special editions – the W116 and W108 range.

1997 and the Tokyo Motor Show

Finally, the company gets to present two new models – the Maybach 57 and the 62. The 57S appears 8 years later, featuring a V12 bi-turbo engine and a tweaked exterior. However, the sales numbers were nothing close to satisfactory. Maybach sold only a fraction of what Rolls Royce sold, even though both brands displayed the same price tags.

The Failed Revival

Although the brand was revived in 2002, its only 3000 pieces sold were not enough to make a real comeback. Thus, it was impossible to compete against Bentley and Rolls Royce. After having tried for a decade to make the new plans work, it was decided to draw the line. Even though Aston Martin was appointed to style and engineer the next generation for the luxury division, the sales kept on plummeting and the Mercedes-Benz S-Class is about to occupy the empty place starting with 2014. Poor driving dynamic were the reason why customers would prefer other brands to the ultra-luxurious Maybach.

For the record, here is a list of Maybach models of the post-revival era:

  • Maybach 57 & 62, 2002

  • Maybach Exelero, 2005

  • Maybach 57S, 2005

  • Maybach 62S, 2006

  • Maybach 62 Landaulet, 2007

  • Maybach 57 Zeppelin and 62 Zeppelin, 2009

  • Maybach Guard, 2011

Latest Maybach news

Maybach, the luxury arm that failed Daimler AG

2013-11-30 22:50:48

Maybach was an automotive division of Daimler AG, Germany which was commenced to produce luxury passenger vehicles. The German luxury vehicle was introduced to the market to become a competition to the other luxury model cars such as Rolls Royce and Bentley. The company after a decade of attempts to emulate that finally became defunct after the parent company decided to switch over to Mercedes Benz for luxurious S-class vehicles.

Maybach - A closed luxury affair

2014-01-12 06:58:22

Maybach, a German automotive company, was founded in the year 1909 by Wilhem Maybach, and named the brand after his name. Maybach is headquartered in Stuttgart, Germany where there is also the big name Mercedes –Benz. The company started off by producing engines for wartime aircrafts and tanks, and conducted its first experiment with a luxury car in 1919. They made cars for the high sector of the society who are least bothered about the price quotient if getting the luxury. The company achieved heightened sales during the period 1921 – 1940.

Unveiling Maybach Guard – The On-Road Luxury

2014-01-29 10:05:37

Maybach-Manufaktur is a highly popular German luxury car maker brand, which was started in 1909 by Wilhelm Maybach as a subsidiary of the Luftschiffbau Zeppelin GmbH and the company was initially known as Luftfahrzeug-Motorenbau GmbH upto 1912. The new Maybach Guard is a luxury car, offering the best in class features to the users.

Enjoy a great drive in a Maybach

2014-07-06 04:10:43

Not so often you witness the cars come into the market, which you don’t need to do any kind of comparison tests or any further enquiries. One simple thing you have to do is to update your car. One of those models is Maybach-with its spectacular, sophisticated design, best performing four- door structure, the best vehicle that has ever dente the planet’s surface.

Maybach 57, A Luxury and big Automobile

2014-07-14 09:03:06

Maybach 57 is such a luxury car which interior makes you feel like living in a luxury house. The rear window of the car is embedded with cloth curtains to give it royal look as well as it also has a miniature refrigerator to quench your thirst and hunger with fresh stuff.  

Maybach models list:

Maybach 57 2004-2012
Maybach 62 2004-2012
Maybach Landaulet 2009-2012

Maybach image gallery:


Maybach engine

Maybach wheels

Maybach black

Maybach white

Maybach red

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