Acura, the first Japanese luxury car to international market

2013-12-13 09:43:00

Acura is a brand of luxury vehicles manufactured by the luxury division of Honda Motor Company from Japan. Founded in 1986 the company has been supplying the US and Canada with luxury cars and performance vehicles. The Acura brand of cars is the first luxury models to be produced by a Japanese automaker for the US market.


Acura has its headquarters in Minato, Tokyo, Japan and its American base is in Torrance, Southern California. Acura made its world entry gradually and after the US it made its appearance in the year 1991 in Hong Kong, 2004 in Mexico and 2006 in China. The entry of the luxury car into the Japanese market was stalled and later deferred altogether after the financial upheavals of 2008. Acura’s introduction also coincided with the opening of the Honda marketing channel and Honda Clio, Honda Verno and Honda Primo followed. After the introduction Acura experienced betters sales and came to be among the best selling luxury models but through 90s sales fall through. It was revived in the 2000s after drastic changes in the design and release of new Acura models.

Between 2000 and 2003 Acura introduced new models and the first one to come out was the 1999 Acura 3.2TL. Though the model did not beat the competition but came to be acclaimed as a comprehensive luxury car. The next car was a SUV crossover the 2000s MDX which was stood over 7 other models of its ilk to win the top honors. During 2004 and 2006 the company introduced a new TL with Italian styling and it increased the market for the Acura brand. The TL Type-S was re-introduced by Acura in 2007 and all new models of TL and TSX in 2009. In 2011 Acura also announced that it will create a brand new luxury car called the ZDX.

Acura opened its design studio in Torrance, California and the first model to come out was ZDX. In 2011 Acura introduced TSX Sport Wagon and dropped the Acura CSX and in 2012 introduced a special edition of the Acura TSX and effected changes in the Acura TL model. In the model year 2013 Acura ILX was introduced and the RDX was subjected to design change and for model year 2014 the Acura RLX and Acura MDX were released for consumer market. The current models of Acura includes ILX compact sedan, RDX cross over SUV, MDX Luxury SUV, RLX sports sedan full sized, TL the mid-sized sports sedan, TSX sports sedan and sports wagon and the ZDX, cross over SUV.

Acura is also into racing and has produced several racing model cars and that would include Spice-Acura a 1992 IMSA GT Championship car. Acura has won several championships including the 24 hours of Daytona and 12 Hours of Sebring. It continues to enter an SCCA Speed World Challenge and KONI Challenge Series conducted by Grand American Road Racing Association. Acura has its share of limelight it the movie industry with an entry in the marvel entertainment offerings of Avengers, Iron Man and Iron Man 2.

Acura models:

Acura SLX
Acura CL
Acura Integra
Acura ZDX
Acura NSX
Acura RDX
Acura MDX
Acura ILX
Acura Legend
Acura RSX
Acura RLX
Acura TSX Sport Wagon
Acura RL
Acura TL
Acura TSX
Acura Vigor