Chevrolet: A car for every purse and purpose

2013-11-21 11:34:58

Chevrolet cars are known for its prices and used to be described as “six for the price of four”, “a car for every purse and purpose”, and was picked as the main contender for Henry Ford’s automobiles in producing mainstream vehicles in terms of volume. True to the words the marquee has the lion share of 36.9% market share in the US.

Chevrolet referred generally as Chevy is the product of General Motors (GM) of America and was founded by Louis Chevrolet who ousted the original founder of General Motors, William C. Durant way back in 1911. The brand is sold in all the automobile markets in the world except for Oceania where its representative Holden the Australian subsidiary market the brand. In the year 2005 Chevrolet in an attempt to market a global brand sold GM Daewoo, South Korea built vehicles in Europe. The company promoted GM Daewoo as the brand big enough to become a Chevrolet. In the year 2011 Chevrolet acquired the full ownership of GM Daewoo and the Daewoo brand was removed completely in South Korea and replaced by Chevrolet.

The range of vehicles produced and market in the Northern America countries includes a wide range of subcompact automobiles and commercial trucks of medium capacity.  Due to the popularity and recognition of Chevrolet as the General Motors’s marquee the brand was referred as a synonym for the products of the mother company. The GM LS1 engine is the prime example of the fact because it is called as the Chevrolet small-block engine.

The company was founded some 102 years ago and has headquarters in Detroit, Michigan, US. It covers almost all the countries in the world in terms of sale and has manufacturing units in several countries. Chevrolet has operations in an astounding 140 countries and it sets the auto sales record at 4.76 million in the year 2011 in terms of vehicles sold. During the 50s and 60s Chevrolet commanded considerable influence and the Corvette the two-seater sports model was manufactured in 1953 with fiberglass body. 1957 saw the introduction of the first fuel-injected engine in passenger cars and corvette. In the year 1960 Chevy introduced the air cooled engine, rear mounted in the model Corvair. The popularity was such that every one of ten cars sold in the US in the year 1963 was a Chevrolet make. The 60s and the early 70s saw Chevy’s sales shooting up with its deluxe impala series and standard Chevrolet became the highest selling cars in the history of the American automobile industry.

The Chevrolet car engine the small block V8 engine continued its presence in the production till 1955 and was the longest surviving car engine in mass production. The current models of Chevrolet cars share a few parts with the original the current production of OHV V8 design engine has undergone several changes such as the aluminum block and heads, sequential port fuel injection and electronic engine management. The V8 engines are built with displacements varying from 4.3 to 9.4 litres with 111 hp to 994 hp depending on the type of vehicles. 

Chevrolet is now recuperating from the economic downturn experienced during 2007-2010 and has started making cars and trucks with better fuel efficiency so that they can compete with foreign automobile manufacturers. GM started manufacturing the plug-in electric Chevrolet Volt model which was also hailed as the 2012 World Green Car of the Year, European Car of the Year and North American Car of the Year. 

Chevrolet models:

Chevrolet R/V 3500 Series
Chevrolet Sportvan
Chevrolet Silverado 3500
Chevrolet Uplander
Chevrolet Cobalt
Chevrolet Malibu Hybrid
Chevrolet Silverado 2500HD
Chevrolet TrailBlazer
Chevrolet S-10
Chevrolet Silverado 3500HD
Chevrolet Classic
Chevrolet Blazer
Chevrolet Silverado 3500 Classic
Chevrolet Spark EV
Chevrolet Silverado 1500HD Classic
Chevrolet Silverado 1500 Classic
Chevrolet Cruze
Chevrolet Astro Cargo
Chevrolet Prizm
Chevrolet SS
Chevrolet Tahoe
Chevrolet Express
Chevrolet Monte Carlo
Chevrolet Astro
Chevrolet Captiva Sport
Chevrolet Spark
Chevrolet Malibu
Chevrolet Lumina
Chevrolet Venture
Chevrolet Volt